EXCECUTIVE SUMMARY.

BUSINESS NAME

The business will be called Sarigo Nail Art and Hair dressing, taking the initial of the owner; Sarigo.

BUSINESS LOCATION AND ADDRESS

The business will be located at Nairobi CBD area, Bazaar Plaza on the junction of Moi Avenue and Biashara street.

Business address

 

BUSINESS OWERSHIP

The business will be a sole proprietorship business and it will be owned solely by Jennifer Sarigo hence the name Sarigo Nail Arts.

OWNERS PROFILE

The proposed business will be owned by Jennifer Sarigo, a scholar at The Eldoret National Polytechnic at Eldoret main campus. The owner opted for the business since it occurs as a talent and requires less capital.

JUSTIFICATION OF THE BUSINESS.

The owner noticed that there were few competitors for this type of business, and a lot of events favoring the business thus the available opportunity.

PRODUCTS AND SERVICES

The business mainly involves in hair plaiting, nail arts and also selling hair products. The hair products will be on free delivery for purchases above 50,000. The business belongs to the beauty industry.

GOAL OF THE BUSINESS.

The business aims at creating job opportunities to jobless youths. It also aims at further expansion to have branches in Nakuru and Eldoret .it also aims to be the most recognized business and increase workmanship for efficiency.

ENTRY AND GROWTH STRATEGY

The business will seek toa attract customers through offering bonuses and low prices.

MARKETTING PLAN

Sarigo nail arts realized that it serves its customers in three main categories i.e. Individual customers, commercial customers and institutional customers.

MARKET SHARE

Due to competition from already existing beauty shops, Sarigo nail art is projected to capture a profit of at least 25%. The competitors are Davice beauty parlor 40% and Frozen beauty and Spa massage 35%.

ADVERTISEMENT AND PROMOTION

Adverts will be carried out on posters, bill boards, issuing calendars bearing the name of the business and also giving out discounts.

PRICING STRATEGY

The products will be fairly priced in favor of the owner the customer. For goods above 50,000 there will be free delivery. The delivery will be done during daytime for security reasons.