Agrovet BUSINESS PLAN

EXECUTIVE SUMMARY

1.0 BUSINESS DESCRIPTION

The proposed business will be a sole proprietorship ownership, which will sell farm products and veterinary services such as agrochemical and animal feeds.

It will be located in Eldoret town and will be owned by the owner Jepchumba valary.

 

The capital invested in the business will be ksh. 250000 which will be included in personal savings of 15000 and family members will contribute 80000 and a loan of ksh.20000.

2.0 MARKETING PLAN

The business environment will provide ready market and favorable market share due to high population of potential customers such as individual, institution; commercial customers and competitors. Promotion and advertisement of the farm products will be done through media, exhibitions and educational literature. The business will operate in discounting, market pricing with a zero channel distribution method and over counting purchasing.

 

3.0 ORGANISATIONAL AND MANAGEMENT PLAN

The business will be owned and managed by single general manager with the help of other personnel such as accountant, sales clerk, production assistance manager and veterinary doctor. The management will ensure licensing of the business, remuneration of its employees will be done according to employee’s qualifications and working experience.

 

 

 

4.0 PORDUCTION AND OPERATIONAL PLAN

The business will commence it`s early daily operation from 6:00 a.m-6:00 p.m. modern technology machinery will be used to ensure efficiency in production.

The business will incur monthly expenses for production such as labor cost, raw materials cost and production on finished goods and distribution.

Rules and regulation that bind the business will be catered for to ensure maximization of sales cost of production.

5.0 FINANCIAL PLAN

Cash required starting and progress the business is approximately Kshs 500,000. This will be used to purchase machinery products and equipment, fixed assists, production cost and purchase raw materials. This includes pre-operational and registration of the business, the business will be financed by:

Bank loan from equity bank                                                               =Sh 120,000

Personal savings                                                                                  =Sh 200,000

Family and friend’s contribution                                                        =Sh 180,000

In return of the financial gross profit this will be 60% of services offered to customers and goods return on investment.