EXCECUTIVE SUMMARY. BUSINESS NAME

The business will be called mayberry poultry farming, taking the initial of the owner. The business will be located at Nairobi CBD area, Bazaar plaza on the junction of Moi Avenue and Biashara street. The business will be a sole proprietorship business and it will be owned solely by Cynthia Ouko. The proposed business will be owned by Cynthia Ouko, a scholar at The Eldoret National Polytechnic at Eldoret main campus. The business mainly involves in hair plaiting, nail arts and also selling hair products.

MARKETTING PLAN

Mayberry poultry farm realized that it serves its customers in three main categories.

1. Individual customers, commercial customers and institutional customers mayberry poultry farm is projected to capture a profit of at least 25%. The competitors are Ebenezar poultry farm 40% and Get well poultry farm 35%. Adverts will be carried out on posters, bill boards, issuing calendars bearing the name of the business. The products will be fairly priced in favour of the owner the customer. For goods above 50000 there will be free delivery.

ORGANISATIONAL STRUCTURE

The business will have an office layout thus taking three rooms one for animals another to store the animal products and the other for staff and office work. Staff members will be recruited through applications and interviews. There will be a three-day training upon reporting to help the new employees accommodate the new environment. For the first six months, the manager will receive a salary of 12,500, the secretary 9,500 and other workers 8,500. The salaries will be gradually increase the business will acquire its permits from, Registrar of companies, City council and KRA The enterprise will seek to rely on services from other organizations i.e. Equity bank Kenya power and lighting co. Insurance co.

OPERATIONAL / PRODUCTION PLAN

The enterprise will purchase some of the products from large poultry farms. The total cost will be 129,600. The idea of mayberry poultry farm was developed by the owner as a result of owner’s passion and talent It further became a potential business since it requires minimum capital to start and not much skills to run. Total production cost is 146,500.meyberry poultry farm is a product enterprise and therefore the type of products and service rendered heavily depends on the customer. The regulation s include the taxing policy and the legal changes that occurs every now and then.

THE FINANCIAL PLAN

The business has a pre operational cost of 283700.

This is the cash required by the business in normal circumstances of operation

. It’s the difference between the sum of current assts and sum of current liabilities

The loan will be paid at 1.5%. Therefore, the loan will be settled in a period of 2 0 months of operation.

It is a proforma income statement and not a real profit and loss account since the business is not yet existing. The break – even point of Mey berry poultry farm will sustain a profit margin of 0.01 % and will also survive with loss not exceeding 0.01 %