5 Must-Have Digital Skills for Freelancers.
5 Must-Have Digital Skills for Freelancers
Hey, TENP Ajira family!
Digital skills have become indispensable in today’s digital era, offering individuals the tools to thrive in remote work and entrepreneurial endeavours. These skills encompass everything from fundamental computer literacy to specialized knowledge in areas like digital marketing and web development, acting as essential assets in navigating the online landscape effectively.
Imagine utilizing your expertise in digital marketing to reach a global audience or applying your web development skills to craft compelling websites that attract clients worldwide. Working online not only provides the flexibility to set your own schedule but also opens doors to diverse career paths and income opportunities, whether through remote employment or launching your own online business.
By mastering these digital competencies, individuals can transform their aspirations into reality, achieving independence and professional success. In addition, whether you’re aiming to enhance your career prospects or embark on a new digital venture, honing these skills is key to seizing opportunities and thriving in today’s digital economy.
Therefore, what is a digital skill?
So, what skills should you have as a freelancer in Kenya?
1. Social Media Mastery: The Art of Engagement
Now that, you’re already a social media whiz, take it to the next level! Learn how to create engaging content, manage multiple platforms, and target the right audience. Imagine landing local clients in Kenya who need help managing their online presence — that’s the power you hold! You can do it, everyone can manage an account. You’re already managing your social media accounts. That’s how you do it.
2. Email Like a Boss: Mastering Professional Communication
Emails may sound old-school, but do you know they’re still the gold standard for professional communication? One needs to master the art of crafting clear, concise, and professional emails that get noticed and land you those dream collaborations with local Kenyan and international businesses.
3. Content Creation: The Power of Storytelling
We are all aware that the internet runs on content. Whether it’s blog posts, captivating videos, or eye-catching graphics. Therefore, learning how to create engaging content is a key skill. This will open doors for you as a freelance writer who writes great content, for social media management, and even for building your online brand.
4. Website Creation: Building Your Online Storefront
Having a personal website is like having an online storefront. Even basic website creation skills make a huge difference. You can build your portfolio, showcase your services, and connect with potential clients directly. Website builders like WordPress, Odoo Wix, or Squarespace make it easier than ever for beginners in Kenya! Moreover, today, some people even use Canva to build amazing websites.
If you have a strong background in programming, you can also build your website from scratch without using CMS (Content Management System).
5. Data Analysis: Making Informed Decisions
Understanding data doesn’t have to be scary to anybody, we do incur data in most cases of our life as we do our daily chores. Learning basic data analysis can help you track your online progress, measure campaign effectiveness for local clients, and make data-driven decisions that lead to success. In simple terms, think of data as your compass, guiding you toward your online freelancing goals in today’s digital economy!
This is just the beginning! The TENP Ajira Digital Club aims to foster a supportive community where Kenyan freelancers can learn, grow, and evolve into successful online entrepreneurs. Stay tuned for upcoming posts or Emails From Our Esteemed Club Website where we’ll share more tips and tricks on specific skills and strategies to empower your entrepreneurial journey!
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