EXECUTIVE SUMMARY

1.0 BUSINESS DESCRIPTION

The business name will be VIKI FIRE PROTECTION AND SAFETY GEARS. The business will basically be dealing with selling of fire extinguishers equipment and installation i.e. fire sprinklers, fire hose pipes.

To attract more customers, the shop will offer

• Quality goods and services
• Reasonable prices.
• Flexibility in payment

 2.1 MARKETING PLAN

For the business to penetrate deeply into the market, the enterprise will;

1. Market survey- It is a systematic tool which can be used to reduce risks and improve the probability for success of the business.
2. Competition- The business will be very keen on knowing its competitors and their strength and weaknesses so as to exploit them in order to improve the production.

• Location of the business—the business will be located at Kithurai 45 West opposite clean shelf supermarket near the stage.

1. Access the product demand- the existing demand and other goods in the region to provide better opportunity to exploit it’

3.1 ORGANIZATION AND MANAGEMENT PLAN

Organizations are primary complex goal seeking unit which in order to survive must accomplish secondary risk i.e. they must maintain the internal system to coordinate the human inside the business.

On other hand management will carry out the following;

1. Planning
2. Staff directing
3. Directing
4. Controlling etc

4.1 PRODUCTION PLAN

The enterprise is made up of workers and they include;

1. Managing director
2. Operation manager
3. Accountant
4. Knitting personnel
5. Sales personnel
6. Drivers
7. Security Personnel
8. Cleaner

5.1 FINANCIAL PLAN

Business finance is the amount of money needed to start the business and is referred to as capital. For VIKI FIRE PROTECTION AND SAFETY GEARS, the finance needed to start and run the business will be achieved through personal contribution of Ksh 500, 000, contribution from friend will be ksh 300,000, and family contribution ksh 200,000 and loan from bank will be ksh 400,000