EXECUTIVE SUMMARY

1 BUSINESS DESCRIPTION

The name of the business is   ……  ELECTRONIC REPAIR SHOP the enterprise is to be situated at Kericho County. It is along Kericho-Bomet highway. The proposed business venture is aimed at creating job opportunities for some of the skilled and non-skilled person of the society and enhanced profit to the proprietor, the business is more sophisticated and better offer of tools equipment and machinery are to ensure efficient products and services.

2. MARKETING PLAN

Potential customers include farmers, within the area, schools around which are still under development. The enterprise is to analyze the strengths and weakness and find effective methods of capitalizing on them. Cheaper products and services will be offered for a few months.

The business will also provide after sale services in order to offer many customers and avoid customers exploitation printing posters, sign boards are the strategies to use in advertising the business product services.

3. ORGANIZATION PLAN

The management is to include one manager, two salespersons one supplier and one watchman.

The manager is to oversee the day to day running of the firm. The salesman is to forecast on sales, ensure good relation is maintained with customers. The salesman also plans for marketing advertisement and services promotions.

4. OPERATIONAL PRODUCTION

The services design and development is to meet with adherence to organizational objectives also training of employees enable them to use modern technology and skills to provide the enterprise with high quality services.

5. FINANCIAL PLAN

The proposed capitalization for the business enterprise is Kshs. 2,800,000. Owners contribution Kshs. 180,000 contributions from friend and relatives Kshs. 60,000 loan from Kenya Commercial Bank Kshs. 40,000 with grace period of four months within two years.’